Editor’s note: Yesterday, we launched a new format for Wall Street Unplugged. Instead of one long weekly show, you’ll have the option of listening to shorter segments three days a week: Frank’s personal (and often controversial) monologue on Tuesday… his guest interview with market experts on Wednesday… and his behind-the-headlines educational segment with Daniel on Thursday.
The last few years have been a whirlwind here at Curzio Research…
Today, my publisher Veronica Charette joins me to give you a behind-the-scenes look at growing our business. If you’re a business owner… or thinking of becoming one… you’ll appreciate our frank discussion on the struggles of building a company and a dedicated team.
Veronica played a key role in launching our security token offering, Curzio Equity Owners (CEO). Learn her perspective on the hurdles to be overcome in order to make a security token a reality.
We also discuss what’s driving the changes to Wall Street Unplugged… an exciting new investment service soon to launch… and our idea of the perfect business.
Wall Street Unplugged | 791
The future of Curzio Research isn’t about Frank Curzio
Announcer: Wall Street Unplugged looks beyond the regular headlines, heard on mainstream financial media to bring you unscripted interviews and breaking commentary direct from wall street, right to you on main street.
Frank Curzio: Hey guys, welcome to Wall Street Unplugged. This is the new format way. We’re going to have the interview today, and it’s a very special interview I set up for you with someone that’s very special to me. Someone that’s helped me tremendously when it comes to building Curzio Research. Someone that has shared the ups and downs over the past four years, where it’s never easy to build a company as any entrepreneur knows. Someone that’s incredibly important to you because she allows me to do my job and do these podcasts, roll up her sleeves, get involved in stuff that I don’t really want to get involved in, like when it comes to marketing and copy and everything else, kind of like a Chief Operating Officer. But even more important, it’s the publisher of Curzio Research. She lets me do my job, provide research for you, travel all over the world. Very big part of Curzio Research. Her name is Veronica Charette, and let’s bring her in now. Veronica, how’s it going?
Veronica Charette: Hi, Frank. Good. How are you today?
Frank Curzio: Good. So, I want to start this off because this is an investment podcast and people love ideas. So, I’m going to ask you for every single stock idea that you know… Which, I’m kidding. But I love the fact that when I asked you to come on and you’re like, “Me, why do you want me to come on? Why should I come on?” And I love that for me, a lot of people like to see the behind the scenes, but I remember, and I’m going to compare us to two people that are a little bit more high profile to us. And that’s Mark Zuckerberg from Facebook, and you have Sheryl Sandberg, right? Who’s the Chief Operating Officer. And I love listening to Sheryl Sandberg, just break down Facebook because she’s in charge of almost everything in terms of operations, marketing strategy, and Zuckerberg wanted to be hands-off. She’s worth 1.5 billion now. Hopefully, I could do that for you one day.
Frank Curzio: But just learning about the behind the scenes, and I want to go over, even for entrepreneurs that always email me and say, “Hey, how is it running a business?” And so many people have helped me, but there’s so many ups and downs and mistakes that were made that I like to talk about. And most importantly, talk about a growth initiatives because a lot of you, it should be a really big deal to you because maybe a lot of you is like, “Well, we like stock ideas, Frank, that’s why we listen to your podcasts,” because you’re going to get more stock ideas. Because as this business grows, we’re able to hire more and more people. We’re able to build out our newsletters, build out an organization.
Frank Curzio: And for me, I think it’s very important just to see what’s going on behind the scenes and the people who were most important to me to make this happen. I wanted to bring you on to discuss that. And I guess, I mean, where to start? I mean, this journey has been pretty amazing for both of us, right? Lots of positives, lots of learning experiences. And let’s start there. I mean, was it something that you expected because you came to us, and maybe I should go over this in the next segment, but you came to us as a consultant, right? And when was that again? I forget; that was early 2018 maybe?
Veronica Charette: Yeah. January, 2018.
Frank Curzio: And you were here for a couple of months, and then you said, “Look, I’m leaving. I’m out of here.” Do you remember that?
Veronica Charette: I did.
Frank Curzio: But when we bring consultants in here, we pay them okay. But for me, it’s always about, let’s see the quality work, see what they could do. The feedback I got from everybody was just unbelievable with the work you’ve done in terms of operational and making things easier for people, so many aspects going on, so many things going on, especially when you’re growing a business where people can rely on you, you’d be more organized. And I offered you a job and said, “Hey, I’d like for you to become publisher.” Shout out to everybody out there who is a consultant and wants a bigger role and thinks, “Hey, you know what, I want more money have to start or whatever.” It’s a process and for me, that character and credibility is built during that time.
Frank Curzio: And you built it tremendously to the point where we all fit too. You accepted it. Now, that you accepted it, and that was in 2018, what have you learned the most? Because we’ve been through this journey, again, it, lots of ups and downs. I’m curious to hear from your side, and I know that you are someone that’s never going to kiss my ass. So, you’re going to tell me exactly how it is, which I love. It’s always business-related. But what have you learned from the ups and downs of being at Curzio Research now pretty close to over three years, close to four years?
Veronica Charette: Wow. I have learned so much. I have my paws in pretty much everything that we do. And in the past, I’ve been involved in the financial publishing industry in much smaller roles. So… But I still I’m the type of person that I just, once I get started into something, I’m really curious about how it works. I want to know all of the ins and outs of what’s going on and how things are working. And I like to have my hands in a little bit of everything. So, it’s been so far growing the company has been amazing. I mean, I love having my hands in everything and being involved in everything, from marketing to operations and always just trying to improve things and understand how things work and make life easier for you, as well as the rest of the team and just grow the team.
Veronica Charette: And we’re such a small team and we’re so close knit that it’s just, it’s been a lot of fun and I’ve learned so much. I mean, everything from credit card processing to everything that it took to get our security token offering off the ground to in increasing my knowledge in all of the marketing and systems. And yeah, there’s so much that goes into it. And the fact that you had to be involved in every single aspect of all of that, it’s not your forte. It’s not what you are incredible at, which is the analysis. And you were just spinning your wheels on all of the noise and you really needed to get back to just the analysis. And well, not like that’s all you do, but get back to the stuff that you were really great at, and that adds value to our subscribers.
Frank Curzio: Yeah. And thank you, I appreciate that. And I always said that one of the toughest things as a business owner is letting go, right? Because you want your hands in everything. Everything needs to be done your way and you need people to trust. And I’ve seen so many businesses fail to grow, not necessarily fail, but they stay at the same level because when it comes to marketing design, copy, technology, coding, like say credit card processing, editorial… I mean, you’re bringing so many groups together, where people just watch, they’ll listen to the podcast and be like, “Oh, this is cool. I like Frank. I like his personality, right? Frank or whatever.” They’re going to email me, and they’ll see my videos, listen to my videos for my financial newsletters, which we provide videos for that now.
Frank Curzio: And that’s, they see a behind the scenes, it’s so much more and having someone like you and having my partners, we’ve had Greg, and you’d hear from Stephanie, those are our partners. And being able to rely on you guys that has been difficult for me. And I’m sure it’s difficult for people out there, what your companies are looking to grow. And I’m not saying we’re going to be super successful, and maybe it doesn’t work out or whatever, but just to see the growth and see what we did wrong. For me, one of the biggest things is letting go, having people, trust people with that responsibility of helping build the company in certain areas. And I always said, even of the partners, when I talked to you is, your job is to hire someone that’s in your position that’s going to be smarter than you, right?
Frank Curzio: Because the definition of a perfect business is what? And people say, “Well, you make a lot of money.” No, that’s not the definition. Definition of the perfect business is you being able to walk away. And the company grows secularly, right? For a very, very long time, and you’re basically hands-off and receiving a check every single day. That’s the definition of a very, very successful business to me, right? Not that I want to be hands off, but you have to rely on people that you could trust. And this way, when you do that, they’re taking more off your plate and you can focus on what you’re great at. And we all know what we’re great at. And most people, you have to check your ego at the door, which I do. I know what I’m not great at, and that’s why I want to hire people to do the things that I’m not great at, which is a lot of stuff that you’ve been doing and excelling in and that’s led to growth.
Frank Curzio: And I think that’s a very important message here. I mean, I’m interested to see the comments, email@example.com about this interview, but those are one of the things that I remember where just being able to delegate and give responsibility to the right people. And now, you’re doing that as well. But as you get bigger, it’s also gets more difficult, right?
Veronica Charette: Oh yeah, absolutely. That’s probably one of the things that I don’t look forward to as we grow is those growing pains. I’ve been through them before. And I do like to have my paws in everything, but we’re on the same wavelength when it comes to the philosophy, like hiring and training the next you, whatever that you might be, is imperative to growth. And I don’t look forward to the growing pains. I mean, we’ve already gone through some, but finding amazing people, like I was saying, our team is just so great. And just continuing to find great people is a huge hurdle that you have to conquer in order to successfully grow the business.
Frank Curzio: And you go through that, right? Sometimes you hire someone, the salary you’re paying too much for them. And other times you just, everybody wants a lot of money off the start. For me, if we make an offer to you and you request more money, I think those people who need to understand that your responsibility is just wanted by a factor of 10 and the timeframe just got shortened tremendously. And I think people need to realize that because we hire you. Like, my expectations are here when you’re saying, “Well, I deserve this.” Your expectations are freaking here. And we wound up letting people go because they didn’t exceed those expectations in the first three months. And I said, “Hey, you know what? You’re getting paid to be great and you’re not great right away, and I haven’t seen it.”
Frank Curzio: Again, that’s kind of a lesson that we learned together. Now, going through this business, one of the most important things, and I joke around with you because you are now, I would consider you an expert when it comes to security tokens. You’ve been with me from the beginning. When we first launched this thing, it was really, really crazy. People say being first in the market is great. A lot of times when you first in the market is not great as we learned, but just seeing how everything developed, dealing with so many different partnerships. And now, finally seeing the Security Token industry really take off, I mean, that has to have you excited, I know you’re excited. What are you looking forward to that industry? Because again, a lot of people want to know more about it, and I can guarantee that you know more about that industry than 99.9% of people, and it is going to be booming and it’s starting now, it’s starting to grow.
Frank Curzio: You’re seeing more exchanges trade, you see more platforms starting to trade these things. More people launching money through them, even through Reg A offerings, which provides not a credit investors who invest in private companies. And the good news was security tokens. As you get at the early stage, not at $40 billion evaluations like Robinhood, but a couple of things probably have a really excited in this. And again, this is something that we talk about often this industry of how we’re going to grow when we want to position ourselves, because a lot of people are coming to us right now, and it’s pretty exciting.
Veronica Charette: Yeah, it is exciting. I have to say, when you first started talking about doing an STO, I was like, “STO, what’s a STO?” Googling, oh, that’s security token offering. Okay. And I was like, ah, that’s a pie in the sky. But I am the type that I’m a little more cautious and don’t take a lot of risks. And so, I definitely partner up with people that do take risks. And I was like, “Well, I mean, what’s the worst that can happen? We don’t succeed.” And I have to say, I just, as we got more and more into it, I’m like, “Oh my gosh, this is actually going to happen. We can actually do this.” And there is still so much to learn. I mean, you can say that I know more than 99.9% of people, but I still feel like a complete infant when it comes to this industry.
Veronica Charette: There’s so much to know. I mean, everything so much red tape. I didn’t know what KYC or AML meant when we first started this. What’s a custodian? How do you set them up? How do you deal with them? Uh, jurisdictions. Okay. Reg A, Reg D, Reg S, right? I mean, I was, yeah, it’s insane. And that’s all before the offering even happened. Since then, there’s issuance, and then getting approved for an exchange, and it’s insane. It’s just, it’s a huge rabbit hole. But one of the cool things about being first to the market, I think, is that everyone just wants it to happen so bad. Everyone’s like really, really just helping each other. And they just, it doesn’t matter. There’s very little competition, and yeah, there’s a lot of hurdles and hiccups, and what we thought was going to happen didn’t happen.
Veronica Charette: And so, it’s a lot of trying to figure out what to do next just to fix what didn’t work that we thought was going to work or that we were assured was going to work. So, it’s been a whirlwind, and we’re not out of it yet by any means, but it’s been fun. I’ve learned so much and continue all the time. It’s been a huge challenge, but really fun time.
Frank Curzio: V, with security tokens, if people are starting, we’re getting more questions. Our file has been known about this for a while. We raised $4 million through our file. It’s pretty amazing because this is when people raise money, they go to outside sources for us to get it from our investors and for them to trust us on something that they never heard of. And I always joke around and say, “Man, you guys are crazy if you’re doing this.” But deep down, I think you feel the same way as I do is it’s our responsibility where, man, I’m going to do everything I can to make this work. To get that trust from people is incredible for a brand new idea. But the Security Token Industry, what I realized our advantage is what are you doing? You’re combining crypto basically and blockchain technology with investment banking.
Frank Curzio: And I always knew the investment banking part and I needed to learn more about the blockchain part. And as I realized with all of our partners, I realized they lacked in either one or the other. As we got, I think the both of us got more educated on blockchain, we really became leaders here. And I’m not saying, look, the industry could change or whatever, but I think we’re able to bring this to market and go from A to Z when a lot of people failed is because we understood that the end result is my shareholders. What’s best for our shareholders? What did we tell them? We told them, “Hey, you’re going to be able to trade this in a year from now.” And we wind up going into MERJ exchange, and we’ve got some good things coming on, and we’re going to see more liquidity in the future.
Frank Curzio: A lot of things are opening up in the US finally, but that was our goal. “Hey, you’re investing in us. One year later, you have the opportunity to trade this, which is good because maybe you and I don’t do a good job. And if we’re a private company, and you’re locked in for seven to 10 years, and we’re not doing a good job, you’re locked in.” Maybe that never goes public. You never have a liquidity period, but it’s to understand that and to see the advantage you have over partners in which partners you want to work with. But yeah, I realized that a lot of people who are brilliant on the technology are not so brilliant on the investment banking and vice-versa, right? To the point where we had several sets of lawyers we had to use because some of them understood blockchain and others did understand investment banking and that was the biggest thing.
Frank Curzio: So, setting this up is still very difficult for people because you need, if you structure it wrong, you’re going to have the SEC coming after you, and you really did nothing wrong, right? If you structure it the wrong way. So, yeah, just seeing how this developed and how it’s combined and how just crypto in general is now mainstream, for me, I’m really excited. I think there’s going to be a massive growth market, and I like being in the middle of it but that doesn’t underscore the huge challenges we had, right? And everybody thinks, “Wow, you can be like, Facebook was great or whatever, right off the bat.” Not necessarily. I mean, you have lots of difficulties and sharing those experiences, I think just strengthened the businesses, strengthens definitely management going through those times because all businesses, right?
Frank Curzio: It’s never, “Hey, we’re going to go straight up parabolic. Everything’s going to be great.” No way. I mean, you look at IBM, Apple almost went out of business. Every single company, every single Microsoft dead from 12, 13 years, every single company goes through the ups and downs and every time you want to be able to learn as much as you can and go through that and also listen to the right people, I think, to help you avoid those big mistakes, which again, a lot has to do with checking your ego at the door. And I think we’re both pretty good at doing that while maintaining that confidence, right? You have to have confidence in your business and believe that you’re great at something. And that’s at a point where you’re totally arrogant. We don’t want to listen to everybody else, right?
Veronica Charette: Yeah, no. You walked that line really well, I have to say. And I was just this totally isn’t a brown nosing moment either, but I was just so impressed that your listeners, subscribers, readers, had that much faith in you. And it was a learning moment for me. It really solidified that I made the right choice in working with Curzio Research, joining the team, because I’ve never seen anything like that before.
Frank Curzio: You had another offer on the table with somebody that I know, who I actually like. They’re a good place and everything. And I just, and I talked to him afterwards too. And he was like, “I guess you got her instead of me and everything.” But he was a really good person. But we offered you a really good package, I think that, what you took and… But it was close. I think it was pretty close back then. But I know that other offer that you had was pretty impressive, and it’s by somebody I do respect.
Veronica Charette: Yeah, me too. And I had worked with them before, so you’re right. I had one foot out the door for sure.
Frank Curzio: All right. So, let’s switch to STOs because we talked about Security Token Industry. I want to talk about our growth plans, because if you’re an entrepreneur out there, when you first started business, the first thing you want is, “Well, you all got to be as big as my competitors,” or maybe you got, let go by someone and you’re off and you are, but you have to realize it takes a very, very long time. And sometimes you get too aggressive where you’re spending money, you’re hiring too fast. For us, I wanted to talk about where we are right now and the changes we’re going to see, because right now I feel like we have lots of great ideas on the table. We want to focus on the biggest ones. One of them is restructuring this podcast to the point where it’s better to listen to where it’s very difficult to listen to 90 minute podcasts.
Frank Curzio: I don’t even have two hours. Separating it into separate issues for everybody, I think that’s a big plus of what we heard. We’ll listen to our customers, but there’s lots of new things that people could expect. And why don’t I hand that off to you because that’s going to result in hopefully more revenue coming in. And when more revenue comes in and we grow this business through, even with the security token, which makes us a public traded company, means that we have money to hire more people and put some great newsletters and more great picks in front of you and even more great guests.
Veronica Charette: Yeah. So, as most of our subscribers know, we’ve added some editors recently. Last couple of years, we’ve got Genia Turanova that those are our Moneyflow Trader, as well as Unlimited Income. And then, we also have Luke Downey that we just launched a product or a service, The Big Money Report, last month, July, two months ago now. And we do plan on rolling out a premium service with Luke as well in the next couple of months, hopefully September, maybe October. And so, that’s exciting. But from the Wall Street Unplugged podcast standpoint, it’s just, it’s really, really grown in the last three years. It used to be much shorter, like maybe an hour at the longest.
Veronica Charette: And it had really gotten a lot longer. And so, we just started thinking about how people kind of digest or consume content and thought that it would probably be better to still keep all of the information that, and all of the segments that Frank offers with the interview, as well as we call it his rant or his monologue which is whatever happens to be on his mind that week and it always still is surrounding investment ideas and what’s happening in the world and how it affects the investing in the markets.
Veronica Charette: And then recently, well, last year we introduced Daniel to everyone, who is great, and he just brings fresh eyes to Frank, and they like to go over whatever the headlines are and kind of really bring a different point of view. And sometimes, Frank and Daniel’s points of view are very different. So, a different point of view on what the headlines are that week. But in addition to those, the three segments of the Wall Street Unplugged, we also have some amazing educational content that Genia and Luke have been writing. And a lot of times our readers were confused thinking that we’re sending them marketing information when really we’re trying to help bring them perspectives from Genia and Luke and educate them to try to make them more knowledgeable investors.
Veronica Charette: And so, we’ve been trying to, I mean, we’ve been sending these emails out, but for whatever reason, people were getting confused between our offers, our special offers and this educational content. So, we really wanted to make it obvious that we are trying to send out useful content to people to help them become better investors. And Wall Street Unplugged, the Wall Street Unplugged podcast, is just one way that we can do that. So, this week we are rolling out what we’re calling WSU Daily. It’s free daily content. As a reader, you’re going to be able to consume it the way you want to consume it either on a daily basis, by having it delivered to your inbox, or you can actually just have it summarized at the end of the week on Sunday and receive it that way, if that’s what you prefer. And really, we’re just trying to make sure that all of our readers and listeners are getting all of this amazing content.
Veronica Charette: We call it content, education, article podcasts, etc., in a timely manner, but more importantly, the way that they want to consume it when they have time to consume it. And so, that’s been an initiative that we’ve been working on for a while, and I’m hoping we definitely want your feedback, firstname.lastname@example.org
Frank Curzio: My email address. Listen, if the ship goes down, you’ll publish your pal. It’s all on you now.
Veronica Charette: I read all of the email@example.com emails.
Frank Curzio: Yeah, I know you did. He send them to me and said, “Well, this person said this and this person, what’d you do to them off?” But, which I get all the time, but just for us, it’s, we’ll listen to the customers, right? We want to know exactly how you guys feel. That’s why I tell you to email me. I mean, we have an amazing network now of listeners that have helped me get into trends and ideas faster than you’ll hear about them everywhere. Even the auto chip sector, right? We said, listen, this is a major, major problem and these guys are lying to you guys for the executive CEO’s and GM and saying, “This is not a one quarter, two quarter problem.” And that’s what they were telling everybody. Now you seem 40, 50% declines in production.
Frank Curzio: Now, they just came out recently like yesterday and said, this could be years before they solve this problem. And we get that from our network, not because there’s some kind of genius or whatever, but we have people, you never know who’s listening, right? And it’s pretty incredible when you talk to someone who owns a bunch of dealerships or someone that’s within the supply chains of this. But just having that network is incredible. So, we want to hear from you and that’s what makes our products better. That’s how you build a great brand. V, I always bring up Amazon where if you order something from Amazon and it’s broken, you call them. You don’t have to, just say, “Hey.” The second, you say broken. They give you a free one. Don’t send it back. We’ll give you another one. And it makes me tell that story to a lot of people, and I think that’s really, really important because I always say you can be pissed off at what I say and what we do. But let us know why, because that’s how we become a better company.
Frank Curzio: And for me at researching companies for over 30 years, especially small caps, seeing those at thrive and a lot of them, which most of them don’t and just become much smaller and go bankrupt eventually, which happens a lot in small cap world. I’ve never seen a business thrive that doesn’t focus on our customer, right? So, and that’s the biggest thing for us. So, we wanted to provide top notch research. If people aren’t doing that job, that’s up to you and I to make that decision and say, “Hey, you know what, it’s not working.”
Frank Curzio: And that might a couple people off, but it’s in the best interest of you to get someone in front of you that’s going to help you make money and educate you, right? So, that’s one of the things that I learned, but also a lot of growth is coming from new site design, which will be coming up. Again, I’ll get more into security token, but just a lot of initiatives happened and why, right? Like you said, is because we’ll listen to our customers. And sometimes it is that easy and people make it more difficult than it has to be, right?
Veronica Charette: Yeah, absolutely. We do get feedback, and I’m always amazed at some of the things that people think. You’re just in this for yourself and it’s like, wow, how could they possibly think that? If they spent any time listening to what you have to say, I don’t know how they could possibly think that you’re in it for yourself. I mean, the hours that you put in, that we all put into the business in general, yeah, this is definitely a publishing company that is in it for their investors to improve the education and the knowledge base of their investors, as well as try to help them just become better investors and make money.
Frank Curzio: Yeah. And just to be clear guys, with my partners, I told them all including you, that I’m not hiring you to kiss my ass. You could hire anyone to kiss your… If you always keep it for the business, we’ve had heated arguments back and forth. We’ve had that, but it was always about business. And afterwards, we’ll go out and have a drink or whatever, where we have strong opinions. And once I think we come up with the decision on what to do, we’re all on board. And even if I’m like, “Ah, all right.” We’re all on board. And if I have an idea and I have all three partners saying, “Listen to this, this isn’t going to work. Why?” And you have data to support it. And we did this this time. It didn’t work or whatever, they’re able to convince me. So, to me that’s really, really important in running a good business.
Frank Curzio: And the part has been incredible, including you, V, and just… V gets heated and angry and yells at me sometimes and puts me in my place, which I think everybody kind of needs. But that happens every now and then. So, I’m glad to have you around to do that, but for some of that’s focusing on operations and everything evolve, guys, again, I don’t know how this interview’s going to go. And I know people like the behind the scenes, V, and I know you’re a huge part with a CEO investors. I’m sure every single one of them know you because every time they have questions or whatever, you’re there to answer them. And they always tell me, “She’s great. She knows the stuff.” But that’s because we’ve been through everything.
Frank Curzio: So, many different problems and everything. Now, we know a lot of the solutions and we know where we want to go with this part of the business that I think is going to be a massive secular growth industry and something that’s going to disrupt the entire investment banking landscape, something I’ve been saying for two years, took a little bit long time, but I think it’s kind of happening now, right?
Veronica Charette: It totally is. Yeah. That’s one of the things that in the beginning, you can see the phases of businesses or markets. In the beginning, I was saying that everyone just wanted to help each other and everyone was excited about it. And now, you’re really starting to see people kind of try to get their positions and take their positions in the game and specialize in different things. And so, it’s a sure sign that we’re moving forward.
Frank Curzio: No, I hear you. So, V, listen, thank you so much for joining us. Hopefully, that wasn’t too crazy for you and too uncomfortable or whatever, and I’m glad you came on. I think it’s important for branding too, just to see the people behind the scenes, right? All you see is me a lot of times and a lot has to happen from everybody else in the company in order for you to get good newsletters for the production to happen, just to editorial, where you’re getting good information, where it’s all be improved before it goes out and really smart people behind the scenes. And that is all evident because of not just the partners, but for you guys. And I’ll end on this note, V, where I launched a security token, because I realized that what are the weaknesses that we have.
Frank Curzio: As a business you should always look at how you can compete and what you can compete with. And you can’t compete with bigger companies when it comes to money where they could acquire anyone, they can get better talent than you. And I knew weaknesses from working at the larger firms of how certain things that they won’t do for some of the employees. And launching this token has given me the opportunity to raise money. Now, what does that mean to security token? It means that we’re publicly traded. We expect to get more volatility on it and move on, which is going to be fantastic. But now we could take that and use that token, which has stock as currency.
Frank Curzio: Now, we could purchase some of our competitors because we have a great valuation, a much high valuation when you’re publicly traded compared to when you private. You could do that for stock. You give those people equity stakes if you want, and you’ll hire great talent. You got hired amazing people, but now you have a public structure where the people you bring in, you could provide incentives for them through your stock of if they’re able to generate revenue through marketing, if they’re able to generate revenue through copy, they’re going to get a piece of that and also that results in a higher equity stake. So, everybody participates in this. And I knew under this structure that resulted a lot of people coming on board and allow us to compete with our larger players. And now in the process, now that everything is set up, I’m looking forward to the next stage, which is a lot of M&A, a lot of growth, a lot of hiring and building some products for you guys.
Frank Curzio: And all of that is because of the trust that you guys have given us where you’re raising $4 million to really build a company and use that money wisely, and we still have a lot of that money, which is great, and see where we are right now when I’m really good position. And I’m excited. And V, you are a big part of that is someone behind the scenes. I just want to say thanks and thank you so much for coming, I really appreciate it.
Veronica Charette: Well, thank you. I hope all the listeners find it interesting. And yeah, our investors were incredible just to give the faith to you to invest in the company, and we certainly do not intend to disappoint them.
Frank Curzio: No, that sounds great. And we don’t disappoint. So, thank you so much for coming on. And yeah, I think everybody will hear from you soon. So, I will leave the interview there guys. Great stuff from Veronica. And for me, I’ve never, and I said this in the past, I’ve never made a decision based on money, at least in the last 15 years of my life. I never did that and I never will. So, this isn’t about money to me. This is about building a legacy. This is about leaving something behind for my kids to look at the next generation and the generation after that. We’re on this planet for a very small amount of time and for me, I want to leave my mark on it. And I think something is disruptive. There’s something that’s going to help individual investors.
Frank Curzio: That’s my motivation. And for everyone that did invest in that token, that’s the goal here to make this a great investment you ever made and putting your trust in me really means a lot. So yeah, just again, bring it on Veronica. Here behind the scenes and I brought on Greg also has had a copy, generates tons of sales between our amazing copy packages. One of the best copy writers you’ll see an entire industry. And now that we’re building up our team there, if you’re interested in joining us in any of these divisions marketing as well, frankcurzioresearch.com. Again, welcome to the new format. Interviews are going to be separate, try to keep them to around 30 minutes. And then tomorrow, it’s going to be daylight breaking down the markets and having some fun with the best stories and sharing lots and lots of ideas with you and how to play these big stories and the biggest stories in the markets for that week because I know you guys love new ideas. So, thanks so much for listening, and I’ll see you soon. Take care.
Announcer: Wall Street Unplugged is produced by Curzio Research, one of the most respected financial media companies in the industry. The information presented on Wall Street Unplugged is the opinion of its hosts and guests. You should not base your investment decisions solely on this broadcast. Remember, it’s your money and your responsibility.
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